Abu Dhabi Film Commission brings new Indian production to the Capital
ADFC continues to attract new industry genres, markets and audiences
All India, 1st March 2017: Continuing its momentum of attracting regional and international productions, Abu Dhabi Film Commission (ADFC) has secured a new Indian production for which the Capital will serve as the second filming location for two weeks.
Upcoming Telgu feature film, Duvvada Jagannadham (also known as DJ), is written and directed by Harish Shankar and will shoot in various locations across the Emirate including Abu Dhabi Global Market, Abu Dhabi National Exhibition Centre (ADNEC), Intercontinental Hotel, Yas Links Golf Club and Galleria Mall, with access to twofour54’s production services.
DJ stars Allu Arjun and Pooja Hedge in lead roles and will be produced by Dil Raju’s Sri Venkateswara Creations. The film tells the story of love blossoming between Allu and Pooja in the midst of being treated for various neuro-related disorders.
Maryam Al Mheiri, Acting CEO of twofour54, commented: “twofour54 is growing a reputation as a trusted industry partner for productions of every size and from different markets. The geographic proximity of the Emirate to India as well as our world-class production infrastructure and services have been key to the projects we have previously supported and we are delighted to be welcoming the fourth Indian production to Abu Dhabi. Our experience in servicing box office hits strengthens our position as a leading content creation hub that matches expectations of producers from around the world.”
Jassim Al Nowais, ADFC Manager, said: “India is the worlds largest film industry with rich stories and content to be produced from every corner of the country. We are proud to have partnered with some of India’s top producers in facilitating their filming experience in Abu Dhabi over the past few years having successfully delivered Baby, Bang Bang! and more recently, Dishoom. The Capital’s diverse filming locations, local production services and support, as well as a 30% cash rebate have helped us reach new milestones and attract projects that target a wide range of audiences and we look forward to working with the cast and crew of DJ in Abu Dhabi.”
Writer and director of DJ, Harish Shankar, added: “ADFC and twofour54 have checked all the boxes of our requirements; from the variety of locations to world-class production services support and infrastructure. Abu Dhabi’s production industry has now become closely correlated with India given the prominent reputation it has built in a short period of time as a filming destination and we are excited about working together on this project.”
Now venturing into a new film industry, ADFC has previously supported a variety of projects from the world’s biggest film industries including Hollywood and Bollywood in addition to regional and global TV shows.
About Abu Dhabi Film Commission
Abu Dhabi Film Commission (ADFC) facilitates film and TV production projects in Abu Dhabi, helping to build the UAE’s capital as the destination of choice in the MENA region for international and regional TV and film production. ADFC sits under the umbrella of the Media Zone Authority Abu Dhabi.
ADFC assists filming at the Emirate’s most iconic and versatile locations through its support services which include budgeting, scouting for filming locations advice on script clearance, obtaining permits and visas plus access to companies within the UAE who provide production services, equipment and crew.
ADFC also administers a highly successful 30% production rebate scheme, the only cash-back incentive in the region. Introduced in 2012, the scheme has helped to attract some of the industry’s biggest and most popular productions including Disney’s Star Wars: Episode VII, Universal Pictures’ Fast & Furious 7, Bollywood feature film Bang Bang from Fox Star Studios, BBC’s Top Gear and regional drama production, ‘The Brothers’ / Al Ikwa.
For further information about ADFC and its incentive scheme please see: http://www.film.gov.ae/
ABOUT ABU DHABI TOURISM & CULTURE AUTHORITY
Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
For more information please contact:
PR and Brand Executive
Abu Dhabi Tourism & Culture Authority
Tel: +91 11 23737348, +91 9643674469 | Fax: +91 11 23350270