mauritius tourism with web (high)

Mauritius targets Trendy & Fashionable young Indians

“Participated at Lakme Fashion Week Winter/Festive 2013”

 

All India, 24th August 2013:  Mauritius Tourism Promotion Authority has once again taken lead in its promotions in India market, by expressing its faith and looking to enhance its arrivals from India. The Authority feels India continues to be its prominent source market and would continue to grow in near future and will be able to overcome the current economic issue soon.

Associating with Lakmé Fashion Week, MTPA makes Mauritius as first destination to be associated with Indian fashion world through Lakme Fashion Week and targeting fashion industry and consumers who have bent towards being in fashion and looking good. MTPA strongly believes that a visit to Mauritius for a holiday can rejuvenate the mind, body and soul and can make you feel good and refreshed. The fresh and pure environment of Mauritius will fill you with energy and make you look beautiful and healthy. 

In a first of its kind partnership with Mauritius Tourism, designer Ranna Gill displayed the beautiful art forms of the tropical destination through a highly fashionable depiction. The entire concept is about looking comfortable and fashionable when on a holiday.

Minister of Tourism, Republic of Mauritius – Hon. Michael Sik Yuen said, “he has faith in the Indian market potential and are targeting new segment from Indian market for Mauritius. We are looking at the trendy and young generation.  We had tied up with renowned Indian designer Ranna Gill for the promotion during Lakmé Fashion Week Winter/Festive 2013. Her collection-showcased plethora of colours and designs influenced by contrast of multitude of colours of the island, set in its turquoise sea, aptly named as Resort Collection. We are extremely overwhelmed by the response and look forward for further building this association.”

The fashion week was witnessed by various people from across the globe and by many renowned fashion designers.So, it was a golden opportunity to bring the spotlight on Mauritius through designer collection as the destination is synonymous with luxury and stupendous extravagance.

Dr. Karl Mootoosamy, Director, MTPA said, “Mauritius is a unique destination which showcases an array of beautiful landscapes and stunning beaches. Mauritius, being synonymous to fashion, glamour and luxury, it is great opportunity to be part of Lakme Fashion Week. Fashion and travel both are aspirational aspects of life. One is to look good and another is to fulfill the quest of been there. 

Ranna Gill added, “I am honored to be associated with Mauritius Tourism for my collection at Lakme Fashion Week Winter/Festive 2013. The collection was inspired by the diverse blend of cultures of the popular island nation and the abundant natural beauty Mauritius has to offer.I am very happy with the response that I have got at Lakme Fashion Week for my resort collection inspired by destination Mauritius. I have been to Mauritius and this beautiful country has greatly inspired me.”

Yami Gautam said, “I am very happy to be part of Lakme Fashion Week with Mauritius Tourism. Fashion is anything which is you and reflects your personality. I would like to thank Hon. Minister Michael Sikyuen for the Mauritius package. Mauritius has always been a dream destination with white sandy beaches, tropical climate and beautiful islands.”

Further, Mauritius Tourism Promotion Authority aspires to expand the diverse product offering of the destination through a gamut of integrated destination marketing initiatives. The board regularly channelizes its resources in marketing and promotion of Mauritius not just only sun, sand and sea destination but also a holistic destination which offers leisure, rejuvenation and entertainment.

The focused approach adopted by the board has resulted in a significant increase in the tourist in-flow from India that includes honeymooners, leisure travellers, MICE and corporate travelers.

About Mauritius Tourism Promotion Authority:

Mauritius Tourism Promotion Authority aspires to expand the diverse product offering of the destination through a gamut of integrated destination marketing initiatives. The board regularly channelizes its resources in marketing and promotion of Mauritius not just only sun, sand and sea destination but also a holistic destination which offers leisure, rejuvenation and entertainment. The focused approach adopted by the board has resulted in a significant increase in the tourist in-flow from India that includes honeymooners, leisure travellers, MICE and corporate travellers.

For any further information or assistance please contact:

Mauritius Tourism Promotion Authority

c/o TRAC Representations (I) Pvt. Ltd.

Akanksha Sharma | 011 22312294, 9873812364 | Email: pr@tracrep.com

Pourushasp Mehta | 022 24981777, 9820664262 | Email: tracrepinfo@gmail.com

 

 

Mauritius Tourism’s Association with Lakme Fashion Week
Minister of Tourism, Republic of Mauritius – Hon. Michael Sik Yuen at lakme Fashion week press Conference on 23rd August evening at Grand Hyatt
Mauritius Tourism Promotion Authority Interaction with Travel Trade & Media at Trident on 23rd Aug Morning
Mauritius Tourism addressing Travel Trade about the current and future marketing initiatives for the India Market
L-R- Rajeev Nangia -COO, TRAC Representations – MTPA India; Minister of Tourism, Republic of Mauritius – Hon. Michael Sik Yuen
L-R – Director, MTPA; Minister of Tourism, Republic of Mauritius; Permanent Secretary, Ministry of Tourism
L-R – Designer – Ranna Gill; Actress Yami Gautam; Minister of Tourism, Republic of Mauritius – Hon. Michael Sik Yuen
L-R – Designer – Ranna Gill;   Minister of Tourism, Republic of Mauritius – Hon. Michael Sik Yuen
L-R – Actress Yami Gautam;  Minister of Tourism, Republic of Mauritius – Hon. Michael Sik Yuen
Designer Ranna Gill & Show Stopper Actress Yami Gautam walking the ramp at Lakme Fashion Week