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Monaco Government Tourist and Convention Authority to target Luxury, MICE & Wedding segments in India


All India, 19th November 2013: India is an emerging market for Monaco and has been recording a steady increase in the tourist arrivals in day-visitors, room-nights and MICE movements since past few years. Monaco receives over seven million visitors every year from across the world. Year on year there has been an evident increase in the room nights from India. In the year 2012, 4718 room nights were generated from India. Now India climbed up from 8th to 4th position of total Asian arrivals. It is fast evolving and is increasingly becoming a niche strategic market.


Monaco attracts top end urban aspirational class with good disposable income and MICE segment from India. Monaco offers one stop coordination facility for all MICE related queries and very special offers to ensure that MICE organizers get the best deals. The Monaco Government Tourist and Convention Authority have been putting its best foot forward to attract and support business groups from various industries in India.


The Principality has recently launched their new MICE campaign stating “Your event needs Monaco” keeping in view the much talked about capability and expertise that the destination offers to make every event a success. The Monaco Convention Authority team and its bureau in India offers a wide range of free and innovative services to those organizing conventions, seminars, exhibitions, festivals or trade fairs, ready and willing to meet their demands and respond to all types of requests for any budget.


To promote Monaco as a luxury holiday destination, we continuously work together with the Travel Trade fraternity. The Monaco Government Tourist and Convention Authority recently concluded its Travel Trade roadshows in Mumbai, Bangalore and Delhi. The events were an astonishing hit in the Travel Trade and enjoyed housie game based on destination Monaco.


Mr. Guillaume Rose, President, Monaco Government Tourist and Convention Authority said, India is an important market for us with a prominent increase in the tourist arrivals in day-visitors, room-nights and MICE movements. Our objective is to showcase Monaco as one of Europe’s finest destinations for the people who settle for nothing but the best and are looking for unmatched quality. We want to promote Monaco as a MICE and luxury destination in the country as well as a wedding destination in the metro cities of Delhi, Mumbai, Chennai, Kolkata and Bengaluru. Our efforts are directed towards tapping the high-end Indian travellers not for short-term gains, but for the long-term.


Monaco is more targeted towards high-end travellers focusing on five experiential aspects which include culture and event, spa, gastronomy, night life and casino. So be it the F1 or Jazz festival or billion dollar yacht cruise, Monaco has everything what a well informed high end Indian traveller dreams for. The picturesque views, romantic abundance, and stupendous landscapes, it offers magnificent holiday options for the discerning Indian traveller.


Monaco is continuously working to tap consumers directly through different mediums such as print, electronic and online. The ultra premium lifestyle brands, mega yachts, Grand Prix jointly has lured Indians and has become one of the ultimate leisure, Upscale and Luxury destination.


Overlooking the glittering, yacht-filled waters of the French Riviera, Monaco may be the world’s second smallest country, but it abounds with romance, sophisticated elegance and has become one of the best destinations for honeymooners from India who settle for nothing but the best and are looking for unmatched quality and value.


About Monaco:

Monaco is one of the world’s most desirable destinations with over 300 days of sunshine a year and mild temperatures, it celebrates with enthusiasm the arts, culture, sumptuous cuisine, spas, beautiful surroundings, spectacular landscapes and high-adrenaline activities like the Formula One Grand Prix, casino gaming, land and water sports and exciting nightlife.


Tourists will be more than happy enjoying luxurious accommodation, family restaurants and exceptional landscape in Monte Carlo. This charming destination adds that magnificence experience to your holiday which everyone dreams for. The place is gorgeously clean, the hotels are a marvel, the people are beautiful and the food is delicious. There are wonderful restaurants, shops, attractions, coast, nightlife, sports facilities and culture all within walking distance. You can have a fulfilling romantic experience with the world class spas, set in gorgeous surroundings and offering a variety of therapies and treatments from around the world.


For further details please contact: 

Monaco Government Tourist Bureau – India

C/o TRAC Representations India Pvt. Ltd

Akanksha Sharma  | 011 22312294, 9873812364 | Email: pr@tracrep.com


For download highres image just click on image
Mr. Guillaume Rose, President, Monaco Government Tourist and Convention Authority while addressing Travel Trade
Travel Trade in attendance
Mr. Eric Marsan, Monaco Government Tourist and Convention Authority while making destination presentation for Travel Trade
From L-R: Mr. Guillaume Rose, President, Monaco Government Tourist and Convention Authoriy, Mr. Aditya Menon,Marco Polo Travels (winner of housie game), H.E. Patrick Medecin, Ambassador of Monaco to India
Monaco Delegation along with Shobha De