Amit Aggarwal brings ‘Monaco from the heart of Kashi’
to Lakme Fashion Week Winter/Festive 2017
All India, 11th August 2017: India’s renowned couture designer, Amit Aggarwal draws inspiration from the luxurious wedding destination, Monaco for his AW’17 bridal couture collection which will be showcased on Friday, 18th August at the St Regis.
Mr. Jaspreet Chandok, Head-Fashion, IMG Reliance Ltd said,” We are proud to partner with Monaco Tourism for a third time in a row as we celebrate yet another exciting facet of the destination. The show is going to be a perfect marriage of Amit Aggarwal’s sustainable bridal couture with a fantastic wedding destination.“
Taking the couture story beyond boundaries, Amit Aggarwal widens the AW’17 bridal collection ‘Monaco from the heart of Kashi’ with flavors from this island of the French Riviera. His transit to the land of Monaco inspired him to draw connections to his home country in terms of art, culture and craftsmanship. The interior architecture of the Prince’s Palace of Monaco and the Opera De Monte Carlo, the motifs, carvings and drapery reminded him of the brocades from Banaras back in India and his treatment to those that he was already working on. The details on the glass panels, the tapestry, the gilded panels and their twirling art nouveau patterns formed a perfect motif language which harmoniously blended with the weaves of Banarasi brocades. This marriage of cultural identities allowed for a greater sense of exchange between two histories for a contemporary design ethos.
Amit Aggarwal said, “I am delighted to partner with Monaco Tourism for our Lakmé Fashion Week Winter/Festive 2017 showcase. The collection that started its roots in Monaco is interpreted by use of discarded vintage Banarasi saris that have a history but have lost their purpose; in a hope to find them a new life and a new home.”
The designer takes his philosophy of sustainable couture forward with vintage Banaras brocade sarees procured from all over India. These vintage weaves have been restored using his signature techniques of industrial pleating and latticing with recycled polymer strips and have been further reworked with contemporary zardozi embroidery both with metal and fibers, exquisite hand pleated tape embroideries and detailed thread work mixed with unusual industrial yarns. This exotic palette features amber, sapphires, ruby, jade and black diamond with inherent radiance of gold and silver.
Rajeev Nangia, India Director, Monaco Government Tourist Bureau says, ” Monaco is the epitome of luxury and glamour, and undoubtedly one of the finest tourist destinations’ in the world to enjoy the high life. We are delighted to join hands with the celebrated designer – Amit Aggarwal at LFW winter/festive 2017. The style and opulence that his collection features are truly synonymous with, the fashion extravagance that destination Monaco is bestowed with, as well as, in-line with the magnificent celebrations and weddings, it offers“.
For further details please contact:
Monaco Government Tourist Bureau – India
C/o TRAC Representations India Pvt. Ltd
Ruma Gupta | 011 23312294 | Email: pr@tracrep.com
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About Monaco:
Known to be one of the most sought-after destinations for wedding grandeur, Monaco offers a lot of diversity in options for venues such as yachts, hotels, private villas, old churches, lush gardens and ancient castles. In recent years Indians too, have planned gala weddings in and around the stunning Principality. Apart from the opulent banquets and terraces at the Hotels in Monaco, venues like Grimaldi Forum, Opera House and Sporting Club, have been the topmost choices of Indian wedding planners making Monaco the perfect choice as a wedding destination.
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive2017 will be held from August 16th – August 20th, 2017. For further information log on to http://www.
About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.
About Monaco Tourism:
Monaco lies on France’s Mediterranean coastline and is home to glitzy casinos, yacht-lined harbour and the prestigious Grand Prix race, which runs through Monaco’s streets once a year. Monte Carlo, its major district, has an elegant belle époque casino complex, ornate opera house and luxe hotels, boutiques, nightclubs and French and Italian restaurants. It is one of the world’s most desirable seaside destinations, popular with the world’s elite and famous for having 300 days of sunshine a year and mild temperatures. The mix of luxurious accommodation and family restaurants make Monte Carlo a popular destination.
www.visitmonaco.com
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