All India, 6th November 2013 : Indian celebrity masterchef, entrepreneur and social media phenomenon Sanjeev Kapoor is bringing his ‘Signature’ super fine dining restaurant concept to the United Arab Emirates’ capital.
Speaking during a visit to the F1® Etihad Airways Abu Dhabi Grand Prix, where he was hosted by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), the ‘Food Food’ TV channel pioneer revealed a ‘Signature by SanjeevKapoor’ restaurant will open in the prestigious Nations Tower on the city’s Corniche early next year.
“This will be the only Indian restaurant in this particular area of Nations Tower and I hope to have it open in time for the Gourmet Abu Dhabi festival in February,” said Sanjeev who fronted the KhanaKhazana food programme – the longest-running show of its type in Asia which was broadcast in 120 countries.
“The restaurant will serve the authentic Indian and signature dishes now associated with Signature by SanjeevKapoor and we expect it to attract both tourists and residents,” said the host of Sony India’s SanjeevKapoorKe Kitchen Khiladi show. “We have seen growing numbers of Abu Dhabi residents travelling to Dubai to dine at our restaurant there, so we decided the market in the UAE capital was promising. This trend, complemented by the vibrant Abu Dhabi dining scene and the increasing number of Indians now visiting the city promptedthe decision to open here.”
Indian travellers now make up Abu Dhabi’s largest overseas source market for hotel guests with 14,540 Indians staying in the emirate’s hotels in the first nine months of this year – a 31% uplift on the same period in 2012.
Masterchef Kapoor, whose website clocks up 25 million hits a month, also revealed he is in discussions with TCA Abu Dhabi for a starring role in its annual Gourmet Abu Dhabi culinary festival which runs February 4-19 next year.
“I certainly would love to be a part of the festival which has made quite a name for itself on the international culinary circuit,” said Sanjeev who was a judge on Masterchef India and has carved out a career as masterchef, host, cookbook authority and restaurant consultant.
Festivals like this highlight the fact that food is synonymous with entertainment and educational; people meet and bond over food the world over. I look forward to joining in Gourmet Abu Dhabi, meeting its followers, who I understand come from a wide range of nationalities, networking with the international masterchefs who take part and, of course, exploring more of the emirate’s own culinary traditions.”
About Abu Dhabi Tourism and Culture Authority
Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
PR and Brand Executive
Abu Dhabi Tourism and Culture Authority
New Delhi Office
Tel: +91 11 23737348, +91 9910883954 Fax: +91 11 23350270