Singapore Tourism Board appoints TRAC Representations as its Marketing Representative in South India

All India, 21st September 2015: Singapore ranks amongst the most aspired travel destinations for Indians. It is consistently one of the top visited destinations for families, honeymooners, cruisers, business travellers and incentive groups from India. Visitor arrivals from India to Singapore reached more than 520,000 in the first half of 2015 with a 6% year-on-year growth. South India is an important source market with direct flights from 8 different cities to Singapore, contributing nearly 30% of Indian visitor arrivals in 2014.

With two existing offices in India operating out of Delhi & Mumbai, the Singapore Tourism Board (STB) has appointed TRAC Representations as their marketing representative for the South India market to strengthen trade relations and execute marketing initiatives in Tamil Nadu, Andhra Pradesh, Karnataka, Telangana and Kerala. TRAC will be operating offices in Bangalore and Chennai for STB.

Ms. Shreekala Sukumaran and Ms. Meenakshi Gupta have been appointed as marketing representative for Chennai & Bangalore market. Shreekala is an expert business leader and customer service consultant in the Tamil Nadu travel industry. She has worked with various leading travel companies of Chennai and with an experience of over 11 years. Meenakshi in Bangalore office has over 20 years of work experience. She has been working closely with the South Indian travel trade. She has extensive experience in sales, PR and marketing and has undertaken promotional activities for various international tourism destinations. Both have a strong background in each and every aspect the travel trade, which is an added advantage.

The key objective of the marketing representative is to enhance the positioning of Singapore as a favoured travel destination for leisure and business amongst the travellers from the South India market.

Chang Chee Pey, Executive Director for South Asia, Middle East and Africa, STB said, “We are pleased to have appointed TRAC as STB marketing representative for the South Indian market and confident that they can support our quality tourism strategies. We look forward to work with TRAC to further strengthen our presence in South India and seek out new growth opportunities in the metro cities as well as Tier 2 markets.”

Commenting on being appointed as the Official Marketing Representative for Singapore Tourism Board in South India, Rajeev Nangia, COO, TRAC Representations said, “We are delighted with this appointment and privileged to be representing STB in South India. Singapore has a lot to offer and promises the best of everything to the India traveller. The team is ready and looking forward to interact with the South India travel market and consumers.”

For Further Information, please contact: Singapore Tourism Board c/o TRAC Representations (I) Pvt. Ltd.
Tamil Nadu, Kerala and Pondicherry Ms. Shreekala Sukumaran, Marketing Representative C/B 10, 1st Floor, Gemini Parsn Complex, Nungambakkam Chennai – 600006, India Email: stbmaa@tracrep.com | 9841411709
Karnataka, Andhra Pradesh and Telangana Ms. Meenakshi Gupta, Marketing Representative 348, Amar Jyothi Layout, Behind Trinity Golf Apartment Domlur Bengaluru – 560071, India Email: stbblr@tracrep.com | 9341926794