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YAS MARINA CIRCUIT LAUNCHES SEARCH TO FIND THE ‘RUN TO YAS’ TRAVEL WRITER
Global competition to reward one lucky traveller with the trip of a lifetime
All India, 9th October 2013 : With the countdown to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX in full swing, Yas Marina Circuit, together with Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), is kicking off a global search to find the official Run to Yas Travel Writer.
Launched this week on Yas Marina Circuit’s Facebook page, the competition will see one lucky adventurer ride shotgun in Yas Marina Circuit’s own Mercedes Benz SLS AMG on The Run To Yas, a five-day luxury road adventure across some of Abu Dhabi and the region’s most breath-taking landscapes.
Starting in Muscat, Oman on 29 October and ending on Yas Island Abu Dhabi just in time for this year’s FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the chosen Travel Writer will join up to 30 supercar owners and enthusiasts for an all-expenses paid adventure worth over 170,000 AED across desert landscapes, sampling some of the world’s finest food and hospitality en route to a spectacular finish at Yas Marina Circuit on 2 November.
“There are many roads that lead to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX at Yas Marina Circuit, and the Run To Yas is certainly one of the most glamorous,” said Ahmed Al Kaabi, Head of Government Affairs, Yas Marina Circuit. “We will welcome with open arms the Run To Yas Travel Writer along with the other participants of the Run To Yas, in time to witness what promises to be the most compelling FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX to date.”
“As the official Yas Marina Circuit driver for the Run To Yas, I’m greatly looking forward to the opportunity to share the best of Emirati hospitality and culture with the winner of this competition,” continued Al Kaabi.
Throughout the journey, the Run to Yas Travel Writer will file daily ‘life on the road’ reports, sharing photos and stories on the motorcade and its motorists, which this year will include two veteran F1® drivers.
“The Run to Yas Travel Writer competition is the chance for one lucky traveller to sample the very best of what Abu Dhabi has to offer,” said Faisal Al Sheikh, Director, Events Bureau, TCA Abu Dhabi. “From remote desert escapes to vibrant urban settings, and from luxurious hospitality to the UAE’s flagship sporting event, the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the Run To Yas will further propel Abu Dhabi’s compelling and diverse proposition across the world.”
To be eligible to win, aspiring Run to Yas Travel Writers need to demonstrate they’re ready to report by visiting Yas Marina Circuit’s official Facebook page – www.facebook.com/yasmarinacircuit – and answer the call to describe the best trip they’ve ever been on, sharing the post with their friends. The winner will then be selected by a panel of judges based on the quality and uniqueness of their entry. Launched this week, the competition will run until 15th October, with the lucky winner announced on 17th October 2013.
To enter the competition, please visit: www.facebook.com/yasmarinacircuit
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About Yas Marina Circuit
Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the annual Formula 1 Etihad Airways Abu Dhabi Grand Prix. With motorsport as its pulse and an extensive year-round programme of professional and grassroots motorsport events and experiences like Drag and Track Nights, the circuit has also emerged as a thriving hub of entertainment and community events in the UAE. As the region’s most dynamic and technologically advanced facility, the circuit is also a leading MICE venue, regularly hosting a diverse range of corporate meetings, conferences and events. Whether you want to experience the thrill of karting, driving an Aston Martin GT4 over 200km/hour on an F1 circuit, work towards your racing license at the Yas Racing School, get fit at Train Yas, or simply catch up with friends over burgers and shakes at Yas Central, there’s something for everyone at Yas Marina Circuit.
About Abu Dhabi Tourism and Culture Authority
Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
About Run To
Run To arranges remarkable journeys for supercar owners and enthusiasts to Grand Prix’s all over the world. The events are characterised by special Formula 1 experiences like meeting drivers combined with exhilarating driving on beautiful roads, runways, fearsome circuits, and even air craft carriers. The Run To creates world-class experiences with the highest level of luxury, cuisine, entertainment, and glamour.
For more information please contact:
Urmimala Dutta
PR and Brand Executive
Abu Dhabi Tourism and Culture Authority
New Delhi Office
Tel: +91 11 23737348, Fax: +91 11 23350270
Email: pr1@tracrep.com
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The winner will ride in YMC’s Mercedes Benz SLS AMG Gullwing
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